USA/Algeria: ESPN Ratings by the Numbers

24 June 2010

US players celebrate Landon Donovan's game winning goal. (Credit Image: © epa/
If you're wondering what the ratings were for the USA/Algeria match on ESPN, look no further.

According to their recently published press release, the US/Algeria match set a record for ESPN's highest rated and most watched soccer telecast. The 10 am kickoff generated a rating of 4.6 (a 4.0 household US rating), had 4,582,000 house holds watching, and a grand total of 6,161,000 viewers for the game.

The top ten highest rated markets were, in order: San Diego, Baltimore, San Francissco, Washington DC, Sacremento, Houston, Las Vegas, Miami-Ft. Lauderdale, New York, and West Palm Beach.

I'd be very curious to see what the combined ESPN/Univision numbers are, as well as the combined numbers when you include the sport bar numbers in there as well.

The other numbers that should not be ignored are the online numbers. According to the same release, 1.1 million unique viewers spent an average time of 43 minutes on the game on ESPN3. During the live coverage, there were an average of 328,000 viewers per minute. If you were like me, listening on, we obviously weren't alone. The audience peaked at 180,000 during the contest, almost doubling the US/Slovenia game.

Personally, the online numbers are very impressive to me. Don't get me wrong, the TV viewing numbers are spectacular in their own right, but the numbers of those watching or listening online are just simply spectacular. It's a telling sign to me that in short order, online rights may be just as important as television rights. I wonder if certain leagues around the world are listening to that?


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Johnathan Starling, the self proclaimed 'most brutally honest man on the net, dishes out his own unique brand of opinions, and analysis on the Premier League, Bundesliga, and all things US Soccer.

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